In 2025, Spain’s economic landscape is shaped by brands that demonstrate resilience, innovation, and global influence. The Brand Finance Spain 100 report, based on 2024 valuations, highlights the top 10 most valuable Spanish brands: Santander, Zara, Movistar, BBVA, Mercadona, CaixaBank, Iberdrola, Repsol, El Corte Inglés, and MAPFRE. These brands, spanning finance, retail, telecommunications, energy, and insurance, reflect Spain’s diverse economic strength and cultural impact. This article explores their valuations, contributions, and why they stand out in 2025, drawing on data from sources like Brand Finance and Kantar BrandZ.
1. Santander (EUR 17.7 billion): Financial Titan
Banco Santander, valued at EUR 17.7 billion in 2025, holds the top spot for the 13th consecutive year. Headquartered in Madrid, Santander is a global banking leader, operating in Europe, Latin America, and beyond. In 2025, its 8% value growth stems from increased net profits and a strong reputation for digital banking. Santander’s mobile apps and ESG (Environmental, Social, Governance) initiatives, like sustainable finance, enhance its brand equity. Its sponsorship of major sports events, such as LaLiga, boosts global visibility, making it Spain’s most influential brand in 2025.
2. Zara (EUR 15.2 billion): Fashion Powerhouse
Zara, valued at EUR 15.2 billion in 2025, is the flagship brand of Inditex, the world’s largest fashion retailer. Based in Arteixo, Galicia, Zara’s 43% value surge reflects Inditex’s record financial performance, driven by larger, premium stores and fast-fashion innovation. In 2025, Zara’s focus on sustainability, with recycled materials and circular fashion, aligns with global trends. Its global presence in 96 countries and trendsetting designs make it a cultural icon, influencing fashion from Madrid to New York.
3. Movistar (EUR 7.2 billion): Telecommunications Leader
Movistar, valued at EUR 7.2 billion in 2025, is Spain’s leading telecommunications brand, operated by Telefónica. With a 2% value increase, Movistar maintains its third-place ranking, driven by its 5G rollout and streaming services like Movistar+. In 2025, its focus on sustainability and digital inclusion strengthens its reputation. Movistar’s sponsorship of cycling and football enhances its cultural impact, while its reliable network serves millions across Spain and Latin America, solidifying its position as a telecom giant.
4. BBVA (EUR 6.7 billion): Banking Innovation
BBVA, valued at EUR 6.7 billion in 2025, is a global banking leader known for its digital transformation. Headquartered in Bilbao, BBVA’s 5% value growth reflects strong financial results and investments in fintech. In 2025, its mobile banking platform and sustainable finance initiatives, like green bonds, resonate with consumers. BBVA’s global reach, particularly in Mexico and Turkey, and its focus on customer-centric services make it a standout brand, competing closely with Santander in 2025.
5. Mercadona (EUR 5.5 billion): Retail Dominance
Mercadona, valued at EUR 5.5 billion in 2025, is Spain’s leading supermarket chain, based in Valencia. Its focus on affordable, high-quality products and efficient supply chains drives its success. In 2025, Mercadona’s sustainability efforts, including reduced plastic packaging and local sourcing, enhance its reputation. With over 1,600 stores and a strong online presence, Mercadona’s customer loyalty and operational excellence make it a retail powerhouse, ranking high in both value and brand strength.
6. CaixaBank (EUR 5.4 billion): Financial Resilience
CaixaBank, valued at EUR 5.4 billion in 2025, is a Barcelona-based banking leader with a focus on customer service and digital innovation. Its robust financial performance and extensive ATM network across Spain drive its value. In 2025, CaixaBank’s social initiatives, such as microfinance for underserved communities, and its leadership in mobile banking strengthen its brand. Its merger with Bankia has expanded its market share, making it a key player in Spain’s financial sector.
7. Iberdrola (EUR 4.9 billion): Energy Innovator
Iberdrola, valued at EUR 4.9 billion in 2025, is a global leader in renewable energy, headquartered in Bilbao. Its 2025 ranking reflects a two-position climb, driven by investments in wind and solar energy. Iberdrola’s commitment to net-zero emissions by 2030 and its role in Spain’s green transition enhance its brand equity. In 2025, its global projects, from offshore wind farms in the U.S. to Europe, position Iberdrola as a pioneer in sustainable energy, appealing to eco-conscious consumers.
8. Repsol (EUR 4.1 billion): Energy and Mobility
Repsol, valued at EUR 4.1 billion in 2025, is a Madrid-based energy and petrochemical giant. Despite a slight ranking drop, Repsol’s focus on renewable energy and electric vehicle charging networks boosts its relevance. In 2025, its Waylet app, offering digital payment and mobility solutions, enhances customer engagement. Repsol’s global operations and sustainability initiatives, like hydrogen projects, ensure its competitiveness in the evolving energy sector, maintaining its strong brand presence.
9. El Corte Inglés (EUR 3.9 billion): Retail Legacy
El Corte Inglés, valued at EUR 3.9 billion in 2025, is Spain’s iconic department store chain, based in Madrid. Known for its wide product range, from fashion to electronics, it remains a retail leader despite a one-position drop. In 2025, its e-commerce growth and focus on luxury brands strengthen its appeal. El Corte Inglés’ cultural significance, with flagship stores in major cities, and its sustainability efforts, like energy-efficient stores, keep it relevant in Spain’s retail landscape.
10. MAPFRE (EUR 3.8 billion): Insurance Strength
MAPFRE, valued at EUR 3.8 billion in 2025, is Spain’s leading insurance brand, headquartered in Madrid. Its global presence in over 100 countries and focus on customer-centric insurance solutions drive its value. In 2025, MAPFRE’s digital platforms and sustainable practices, such as eco-friendly insurance products, enhance its reputation. Its high brand strength score (82.7) reflects trust and reliability, making MAPFRE a key player in Spain’s financial sector.
Trends in Spanish Brands in 2025
In 2025, Spain’s most valuable brands reflect key trends: sustainability, digitalization, and global expansion. Santander, BBVA, and CaixaBank lead in digital banking, with mobile apps and ESG initiatives shaping consumer trust. Zara’s eco-friendly fashion and Iberdrola’s renewable energy focus align with global sustainability demands. Movistar and Repsol drive digital innovation in telecom and mobility, while Mercadona and El Corte Inglés emphasize local sourcing and e-commerce. These brands’ ability to balance tradition with innovation ensures Spain’s strong global presence. The total value of Spain’s top 100 brands reaches EUR 132 billion in 2025, a 4.5% increase, driven by banking and retail sectors.
Conclusion
The top 10 most valuable Spanish brands in 2025—Santander, Zara, Movistar, BBVA, Mercadona, CaixaBank, Iberdrola, Repsol, El Corte Inglés, and MAPFRE—showcase Spain’s economic and cultural prowess. Santander and BBVA dominate finance, while Zara leads global fashion. Movistar and Iberdrola drive telecom and energy innovation, and Mercadona and El Corte Inglés anchor retail. Repsol and MAPFRE add diversity in energy and insurance. These brands’ focus on sustainability, digital transformation, and global reach positions Spain as a powerhouse in 2025, shaping industries and inspiring consumer trust worldwide.
