The global tyre industry in 2025 is a cornerstone of the automotive sector, driven by innovation, sustainability, and increasing demand for high-performance and eco-friendly tyres. Valued at approximately $150 billion, the market is led by brands that combine cutting-edge technology with strong brand equity. Based on brand valuation data from 2024, the top 10 most valuable tyre brands in 2025 are Michelin, Bridgestone, Continental Tires, Goodyear, Dunlop Group, Pirelli, Hankook, Yokohama, Giti, and Toyo Tires. This article explores each brand’s valuation, market position, and contributions to the tyre industry in 2025.
1. Michelin (France): The Global Leader
Michelin, valued at $7.9 billion in 2025, retains its position as the world’s most valuable tyre brand. Based in Clermont-Ferrand, France, Michelin is renowned for its high-quality tyres used in passenger vehicles, trucks, and motorsports. The brand’s iconic Michelin Guide also enhances its global reputation. In 2025, Michelin leads in sustainability, with initiatives like the Vision Concept tyre, which is airless, recyclable, and 3D-printed. Its focus on electric vehicle (EV) tyres and smart technologies, such as connected sensors, ensures Michelin remains a market leader, serving both consumer and industrial sectors.
2. Bridgestone (Japan): A Close Contender
Bridgestone, with a brand value of $7.6 billion in 2025, is a Japanese giant headquartered in Tokyo. As one of the largest tyre manufacturers globally, Bridgestone supplies tyres for cars, trucks, and agricultural machinery. Its acquisition of Firestone and partnerships with motorsport events like Formula 1 bolster its brand equity. In 2025, Bridgestone emphasizes sustainable materials, aiming for carbon neutrality by 2050. Innovations like the Turanza 6 tyre for EVs and digital fleet management solutions strengthen its position in the competitive tyre market.
3. Continental Tires (Germany): Engineering Excellence
Continental Tires, valued at $4.7 billion in 2025, is a German brand known for its engineering precision and premium tyre offerings. Based in Hanover, Continental produces tyres for passenger cars, commercial vehicles, and bicycles, with a strong presence in Europe and North America. In 2025, the brand’s focus on intelligent tyres with ContiConnect technology, which monitors tyre pressure and performance, sets it apart. Continental’s commitment to sustainability, including recycled PET in tyre production, aligns with global trends, making it a top choice for eco-conscious consumers.
4. Goodyear (United States): American Innovation
Goodyear, valued at $2.0 billion in 2025, is a leading American tyre brand headquartered in Akron, Ohio. Known for its durable tyres for cars, trucks, and SUVs, Goodyear has a strong presence in both consumer and commercial markets. In 2025, Goodyear invests heavily in EV-compatible tyres, such as the ElectricDrive GT, and sustainable practices, aiming for 100% sustainable materials by 2030. Its partnerships with NASCAR and innovative airless tyre prototypes enhance its brand value, maintaining its competitive edge in the global market.
5. Dunlop Group (United States): Performance and Heritage
Also valued at $2.0 billion in 2025, Dunlop Group, a subsidiary of Goodyear, is a U.S.-based brand with a rich history in motorsport and performance tyres. Originally founded in the UK, Dunlop’s tyres are known for their grip and durability, popular in racing and consumer vehicles. In 2025, Dunlop leverages its legacy in motorsport, supplying tyres for events like Moto2 and Moto3. Its focus on high-performance tyres for sports cars and SUVs, combined with Goodyear’s technological advancements, ensures Dunlop’s strong market presence.
6. Pirelli (Italy): Premium Performance
Pirelli, with a brand value of $1.7 billion in 2025, is an Italian brand synonymous with luxury and performance. Headquartered in Milan, Pirelli is the exclusive tyre supplier for Formula 1, enhancing its prestige. In 2025, Pirelli’s P Zero line caters to high-end vehicles, while its Cinturato range focuses on sustainability. The brand’s Cyber Tyre technology, which integrates sensors for real-time data, appeals to premium automakers like Ferrari and Lamborghini. Pirelli’s blend of style and innovation solidifies its position in the luxury tyre market.
7. Hankook (South Korea): Rising Star
Hankook, valued at $1.4 billion in 2025, is a South Korean brand that has rapidly gained global recognition. Based in Seoul, Hankook supplies tyres to major automakers like Volkswagen and Mercedes-Benz. In 2025, its Ventus and Dynapro lines cater to performance cars and SUVs, while its iON tyres target EVs. Hankook’s investment in research and development, including a new testing facility in Spain, drives innovation. Its competitive pricing and growing presence in motorsport make Hankook a formidable player in the tyre industry.
8. Yokohama (Japan): Quality and Versatility
Yokohama, valued at $1.2 billion in 2025, is a Japanese brand known for its high-quality tyres for cars, trucks, and off-road vehicles. Headquartered in Tokyo, Yokohama’s Advan and Geolandar lines are popular among performance and adventure enthusiasts. In 2025, the brand focuses on eco-friendly tyres, incorporating orange oil for sustainability. Yokohama’s partnerships with motorsport events and its expansion into EV tyre production enhance its global reach, making it a trusted choice for diverse driving needs.
9. Giti (Singapore): Asian Innovation
Giti, valued at $0.9 billion in 2025, is a Singapore-based brand with a growing global footprint. Known for its affordable yet reliable tyres, Giti serves markets in over 130 countries. In 2025, Giti’s focus on motorsport, including rally racing, boosts its brand visibility. The company’s Run-Flat technology and sustainable production practices appeal to cost-conscious and eco-aware consumers. Giti’s expansion in Asia and its partnerships with automakers like Chevrolet position it as a rising star in the tyre industry.
10. Toyo Tires (Japan): Performance-Driven
Toyo Tires, also valued at $0.9 billion in 2025, is a Japanese brand celebrated for its performance tyres. Headquartered in Osaka, Toyo’s Proxes and Open Country lines cater to sports cars and off-road vehicles. In 2025, Toyo’s NanoEnergy tyres for EVs and its involvement in drifting competitions enhance its appeal among enthusiasts. The brand’s focus on precision engineering and stylish designs ensures its place among the top tyre brands globally.
Trends in the Tyre Industry in 2025
In 2025, the tyre industry is shaped by several key trends. The rise of electric vehicles has prompted brands like Michelin, Bridgestone, and Hankook to develop specialized EV tyres with low rolling resistance and noise reduction. Sustainability is a major focus, with companies like Continental and Goodyear incorporating recycled materials and aiming for carbon neutrality. Smart tyre technologies, such as Pirelli’s Cyber Tyre and Continental’s ContiConnect, are transforming the industry by providing real-time data on tyre performance. Additionally, the growing demand for performance tyres in motorsport and off-road applications drives innovation, as seen with Dunlop and Yokohama. The global tyre market’s projected growth to $200 billion by 2030 underscores the importance of these trends in shaping brand strategies.
Conclusion
The top 10 most valuable tyre brands in 2025—Michelin, Bridgestone, Continental Tires, Goodyear, Dunlop Group, Pirelli, Hankook, Yokohama, Giti, and Toyo Tires—represent the pinnacle of innovation, quality, and market influence. Michelin and Bridgestone lead with their global reach and sustainability efforts, while Continental and Pirelli excel in premium and smart tyre technologies. Goodyear and Dunlop maintain strong American representation, and Hankook, Yokohama, Giti, and Toyo showcase Asia’s growing dominance. As the tyre industry evolves in 2025, these brands drive progress through eco-friendly practices, EV compatibility, and advanced engineering, ensuring safer and more sustainable mobility worldwide.
